GATEWAY

(Introduction)

After years away from the spotlight, Gateway wanted to rejoin the digital conversation. The opportunity was to reconnect with Millennials who grew up with the brand and introduce Gateway to today’s consumer tech audience through work that felt warm, familiar, and easy to share.

(Challenges)

Gateway carried powerful brand recognition. The iconic cow, the early internet era, and the unforgettable packaging still held a special place in the minds of a generation. Our goal was to turn that affection into renewed relevance. The campaign needed to feel current, highlight product reliability, and connect with audiences across retail, television, and social.

(Client)

GATEWAY

(Data)

(

©

2022

)

(Services)

Creative Direction, VFX Supervision, Concept

(Final thoughts)

We expanded the campaign into a complete content ecosystem, including lifestyle photography, product focused creative, and social first formats. Each piece helped Gateway stay present, build familiarity, and give audiences a reason to pause, engage, and remember the brand.

(Portfolio 23-26©)

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